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Se­condly, our tourism vision highlights the need to improve the visitor experience. In this area, we can learn from other Euro­pean cities such as Amsterdam and Copenhagen. However, there are alternative forms of transport we can encourage visitors to consider. As an island nation we know we will still rely on some air travel into London by 2030. London is a popular destination for business and leisure travellers – therefore we will be looking at creative ways to incentivise visitors to extend their stays or combine a business trip with a holiday. We will explore how we can encourage longer stays in our city. Tourism has an important role to play in reaching those targets. Our mayor has set ambitious targets to make London a net zero carbon and zero waste city by 2030.

For example, a key area we identified for improving London’s tourism offer relates to making London a more sustainable tourism destination. As we look to continue to improve London’s tourism offer, we also see opportunities to learn from other desti­nations and share knowledge on overcoming some of the common challenges we face. Created in partnership with London’s tourism industry, it provides a blueprint to make London a more resilient, inclusive and sustainable tourism destination. We’ve recently published a new London 2030 Tourism Vision.

Major events such as Brexit and the coronavirus pandemic provided some uncertainty, it has also created new opportunities for us to consider how we remain competitive on the global stage. But it has taken a lot of hard work and collaboration across a range of industries to help get London’s tourism and hospitality industry back on its feet. London is a resilient city that is always reinventing itself.